Competition?? We Don't Need No Stinkin' Competition

I have always said "I have no competition." Not because I'm so great but because I know this: my market is big enough for me.

What does that mean?

That means that the people who will hire me on a repeat basis do so because of the unique set of skills, education, experience and, yes, personality, I bring to the table. There are a lot of people who aren't in the "Vickie market." But I don't need them to be.

I firmly believe there are a sufficient number of people in the "Vickie market" to support a practice that will make me financially secure, even comfortable.

Now I see Susan Cartier Liebel at Build a Solo Practice has much the same mind set. Check out her post There is No Competition. That's Right, There is No Competition here. Excerpt below:

That woke you up, right? Well, a good friend of mine and I had this discussion recently and we realized we share a brain on this topic. We have never believed in external competition. We have always believed in internal competition, competing with just ourselves to be better than we were the day, month, year, decade, before. Yet, ironically, in doing so this triggers others to compete with us as we excel. In essence, we become the 'enemy.' (see below)

This philosophy has propelled me throughout my life because it is not about winning at the expense of another (yet, when someone wins, in a strictly competitive world another loses) but simply to better my experiences, to rise to the next level of skill and success.

This 'no competition' attitude is key to successfully marketing your solo practice. Let me explain.

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